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The Analyst Agenda

Finance you can actually use, plus the headspace to use it well.

What is TAA?

TAA demystifies corporate finance with clean, practical explainers—then pairs that with tools and reminders that keep your mental fitness front and center.

A Note from the Founder

As a young founder, I have realised that success in the corporate world isn't just measured in your paycheck or LinkedIn connections, it lays on a deeper level within the wellbeing and upkeep of good sustainable routines around our work

Jonty MacIntyre

Founder, The Analyst Agenda

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20 Core Financial Concepts

Key ideas we think every analyst should know, broken down and made practical.

Private Equity
KKR
BX
APO
Private Equity (PE) firms buy and manage companies before selling them. Value is created through financial engineering (leverage), operational improvements, and strategic repositioning. The goal is to exit at a higher valuation, a process known as multiple expansion, delivering returns to investors.
  • Uses leverage (debt) to amplify returns.
  • Improves company operations to increase profitability.
  • Aims to sell the company at a higher multiple than it was bought.
Capital Structuring
Capital structure is how a firm finances its assets through a mix of debt and equity. It’s a constant trade-off. Debt is cheaper and provides a tax shield on interest payments, but increases financial risk. Equity is more expensive and dilutes ownership, but is less risky for the company.
  • Debt is cheaper but riskier; equity is expensive but safer.
  • Interest on debt is tax-deductible, creating a "tax shield".
  • The optimal structure minimizes the cost of capital.
WACC
The Weighted Average Cost of Capital (WACC) represents a firm's blended cost of capital across all sources, including equity and debt. It sets the minimum return a company must earn on new projects to satisfy its creditors, owners, and other providers of capital, making it a critical hurdle rate for investment decisions.
  • Blends the cost of equity and the after-tax cost of debt.
  • Represents the minimum required return on new investments.
  • A key input in Discounted Cash Flow (DCF) analysis.
Options: Puts vs Calls
SPY
QQQ
Options are contracts giving the right, but not the obligation, to buy (call) or sell (put) an asset at a set price. Calls are bullish bets that a stock will rise. Puts are bearish bets it will fall. They can be used for speculation (high-risk, high-reward) or hedging (reducing risk in a portfolio).
  • A "call" is a right to buy; a "put" is a right to sell.
  • Used for speculating on price direction or hedging existing positions.
  • Value depends on stock price, strike price, time, and volatility.
CAPM
The Capital Asset Pricing Model (CAPM) describes the relationship between systematic risk and expected return for assets. It states that an asset's expected return equals the risk-free rate plus a premium based on its "beta"—a measure of its volatility relative to the overall market. It's simple, but relies on many assumptions.
  • Expected Return = Risk-Free Rate + Beta * (Market Return - Risk-Free Rate).
  • Beta measures non-diversifiable, systematic market risk.
  • Widely used but often criticized for its simplifying assumptions.
Net Income vs. Free Cash Flow
Net Income is an accounting profit metric including non-cash expenses like depreciation. Free Cash Flow (FCF) is the actual cash a company generates after capital expenditures. FCF is often considered a truer measure of financial performance and is the cornerstone of DCF valuation, as it represents cash available to all investors.
  • Net Income is profit; Free Cash Flow is cash.
  • FCF is harder to manipulate than earnings.
  • FCF is the basis for most modern valuation models.
What Is a Stock
AAPL
MSFT
GOOGL
A stock represents a share of ownership in a corporation. As an owner (shareholder), you have a claim on a portion of the company's assets and earnings. Returns come from two sources: dividends (a share of profits) and capital gains (increase in stock price). Stock ownership can be diluted by new share issuances.
  • Represents a fractional ownership in a company.
  • Provides a claim on assets and earnings.
  • Returns are driven by dividends and price appreciation.
What Is a Bond
A bond is a loan made by an investor to a borrower (typically a corporation or government). The borrower pays periodic interest (coupons) and repays the principal at maturity. Bond prices are sensitive to interest rate changes (duration) and the borrower's ability to repay (credit risk).
  • Essentially an IOU from a government or corporation.
  • Pays regular interest (coupons) and returns principal at the end.
  • Key risks are interest rate changes and default by the borrower.
Balance Sheet
The Balance Sheet is a snapshot of a company's financial health at a single point in time. It follows the fundamental accounting equation: Assets = Liabilities + Equity. It reveals what a company owns (assets) and what it owes (liabilities), providing insights into its liquidity, solvency, and overall capital structure.
  • Assets = Liabilities + Equity.
  • A snapshot of a company's financial position.
  • Shows liquidity (short-term) and solvency (long-term) health.
Income Statement
The Income Statement, also called the P&L (Profit & Loss), shows a company's financial performance over a period. It starts with revenue, subtracts costs and expenses, and arrives at Net Income. It reveals key profitability metrics like gross, operating, and net margins, and shows the impact of operating leverage.
  • Summarizes revenues, expenses, and profit over a period.
  • Flows from top-line revenue to bottom-line net income.
  • Analysis of margins reveals profitability trends.
Cash Flow Statement
The Cash Flow Statement bridges the gap between accrual accounting and cash reality. It tracks the movement of cash from Operating (CFO), Investing (CFI), and Financing (CFF) activities. It is crucial for understanding how a company is generating and using cash, and reconciles Net Income back to the change in the cash balance.
  • Tracks cash from operations, investing, and financing.
  • Reconciles net income to the actual change in cash.
  • Shows how a company truly generates and spends its money.
DCF
A Discounted Cash Flow (DCF) analysis is a valuation method used to estimate the value of an investment based on its expected future cash flows. It involves forecasting a company's free cash flow, discounting it back to the present using WACC, and adding a terminal value. Its accuracy is highly sensitive to assumptions.
  • Values a company based on its future cash generation.
  • Involves three key stages: forecast, discount, terminal value.
  • Powerful but highly sensitive to input assumptions.
Comps Model
Comparable Company Analysis ("Comps") is a relative valuation method. It values a company by comparing it to similar publicly traded companies, using metrics like P/E, EV/EBITDA, or P/B ratios. The challenge lies in selecting truly comparable peers and making adjustments (normalizing) for differences in accounting or growth.
  • Values a company by looking at the multiples of similar companies.
  • Quick and market-based, but finding true peers is difficult.
  • Common multiples include P/E and EV/EBITDA.
P/E Ratio
The Price-to-Earnings (P/E) ratio is a simple valuation multiple that compares a company's stock price to its earnings per share. A high P/E can suggest the market expects high future growth, but it can also indicate overvaluation. It must be viewed in the context of the industry, growth rates, and overall market conditions.
  • A simple ratio of stock price to earnings per share.
  • Often used as a quick gauge of relative valuation.
  • Meaningless without context of growth, risk, and industry.
Market/Book Ratio
The Price-to-Book (P/B) or Market-to-Book ratio compares a company's market value to its book value (from the balance sheet). A ratio > 1 implies the market values the company for more than its accounting net assets, often due to intangible assets like brand or IP. It is most useful for asset-heavy industries like banking.
  • Compares market price to accounting book value.
  • A high P/B suggests significant intangible value or growth prospects.
  • Most relevant for capital-intensive businesses.
Forward vs. Trailing P/E
Trailing P/E uses past (last 12 months) earnings, making it a concrete, historical measure. Forward P/E uses analysts' future earnings estimates, making it a predictive, expectations-based measure. Trailing P/E can be misleading if past performance is not indicative of the future, while Forward P/E is only as good as the forecasts.
  • Trailing P/E is based on historical, actual earnings.
  • Forward P/E is based on future, estimated earnings.
  • Each tells a different story: what happened vs. what's expected.
Intangibles
Intangible assets are non-physical assets like brand recognition, intellectual property (patents, trademarks), and human capital. Traditional accounting often struggles to capture their true economic value, leading to discrepancies between a company's book value and its market value, especially for technology and consumer firms.
  • Assets you can't touch, like brand, patents, and goodwill.
  • Often poorly reflected on the balance sheet.
  • A major source of value for modern, knowledge-based companies.
Dollar Cost Averaging
Dollar-Cost Averaging (DCA) is an investment strategy where you invest a fixed amount of money at regular intervals, regardless of market fluctuations. This approach reduces the risk of making a large investment at a market peak. It enforces discipline and smooths out the average purchase price over time, dampening volatility.
  • Investing a fixed amount of money on a regular schedule.
  • Reduces the risk of bad timing by averaging out purchase price.
  • A powerful behavioral tool to encourage consistent investing.
What Is a Hedge Fund
Hedge funds are private investment partnerships that use a wide range of complex strategies (e.g., long/short equity, global macro) to seek "alpha," or returns uncorrelated with the broader market. They cater to accredited investors and are known for their "2 and 20" fee structure (2% management fee, 20% of profits).
  • Private funds for wealthy investors using complex strategies.
  • Goal is to generate returns regardless of market direction (alpha).
  • Famous for high fees ("2 and 20").
Liquidity Ratios
Liquidity ratios measure a company's ability to meet its short-term obligations. The Current Ratio (Current Assets / Current Liabilities) is a broad measure. The Quick Ratio (or Acid-Test) is stricter, excluding less-liquid inventory. The Cash Ratio is the most conservative, considering only cash and equivalents. They are vital signs of operational health.
  • Measure ability to pay short-term bills.
  • Key metrics are the Current Ratio, Quick Ratio, and Cash Ratio.
  • A declining trend can be an early warning sign of distress.

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